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Lahore University of Management Sciences MKTG 343 – Marketing Models Spring Semester 2015

Instructor Room No. Office Hours Email Telephone Secretary/TA TA Office Hours Course URL (if any) Muhammad Asim 4-39 SDSB Building TBA Muhammad.Asim@lums.edu.pk TBA TBA TBA suraj.lums.edu.pk

COURSE BASICS

Credit Hours Lecture(s) Recitation/Lab (per week) Tutorial (per week) 3 Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week 2 Duration Duration Duration 75 Minutes

COURSE DISTRIBUTION

Core Elective Open for Student Category Close for Student Category

COURSE DESCRIPTION

This course surveys quantitative marketing methodology. Our emphasis will be on the selection and use of models to support marketing strategy. Topics include: analysis of consumer behavior; segmentation, targeting, positioning, forecasting methods; new product decisions; and advertising decision models; sales force decision models and pricing decision models. The focus of the course is on the use of analytical approaches and computer-based models to formulate and solve problems. This course will also provide you an opportunity to improve your statistical and analytical skills.

COURSE PREREQUISITE(S)

• • • Statistics OR Statistics and Data Analysis OR Probability and Statistics

COURSE OBJECTIVES (CO)

1. 2. 3. 4. Develop an understanding of the use of analytical techniques and computer models in enhancing marketing decision making in modern enterprises Improve students’ skills in viewing business processes and relationships systematically and analytically Provide students with the software tools that will enable them to apply the models and methods taught in the course to real business problems. Provide students an opportunity to demonstrate effective communication in presenting and defending their modeling work.

COURSE LEARNING OUTCOMES (CLO)

1. 2. 3.

Lahore University of Management Sciences

At the completion of the course, students should be able to: Understand...