Sib650 Ch12 Online Quiz

Global Marketing, 6e (Keegan/Green) Chapter 9 Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances 1) Companies like Bill Blass, Hugo Boss, and other global design icons typically generate more revenue from licensing deals for jeans, fragrances, and watches than from their high-priced couture lines. Answer: TRUE Diff: 2 Page Ref: 265-267 AACSB: Reflective Thinking 2) Licensing is a contractual agreement whereby one company (the licensor) makes a legally protected asset available to another company (the licensee) in exchange for royalties, license fees, or some other form of compensation. Answer: TRUE Diff: 1 Page Ref: 265 3) Licensing enables companies to circumvent tariffs, quotas, or similar export barriers. Answer: TRUE Diff: 2 Page Ref: 266 AACSB: Reflective Thinking 4) Licensing agreements offer unlimited market control. Answer: FALSE Page Ref: 266 Diff: 2 AACSB: Reflective Thinking 5) Apple's failure to license its technology in the pre-Windows era arguably cost the company tens of billions of dollars. Answer: TRUE Diff: 2 Page Ref: 267 6) Companies may find that the upfront easy money obtained from licensing turns out to be a very expensive source of revenue. Answer: TRUE Diff: 2 Page Ref: 267 AACSB: Reflective Thinking 7) Sony was the first company to manufacture and market a transistor radio. Answer: FALSE Diff: 2 Page Ref: 267 AACSB: Reflective Thinking 8) Sony's worldwide success in manufacturing and marketing transistor radios in the 1950s stemmed from its joint venture arrangement with an American corporation. Answer: TRUE Diff: 1 Page Ref: 267

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9) One of the cornerstones of Apple Computers' business strategy has been licensing its famed operating system. Answer: TRUE Diff: 2 Page Ref: 267 AACSB: Reflective Thinking 10) Starbucks' relentless pursuit of new market opportunities in Germany and other countries illustrates the fact that most firms face a limited range of strategy...