Canada Broadcasting Report

MarketLine Industry Profile

Broadcasting & Cable TV in Canada

April 2014

Reference Code: 0070-2016

Publication Date: April 2014

WWW.MARKETLINE.COM

MARKET LINE. T HIS PROFILE IS A LICENSED PRODUCT AND IS NO T O BE PHOT OCO T PIED

Canada - Broadcasting & Cable TV © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013 Page | 1

EXECUTIVE SUMMARY

Market value

The Canadian broadcasting & cable tv market grew by 5.2% in 2013 to reach a value of $7.5 billion.

Market value forecast

In 2018, the Canadian broadcasting & cable tv market is forecast to have a value of $9.8 billion, an increase of 30.7% since 2013.

Category segmentation

Tv ad vertising is the largest segment of the broadcasting & cable tv market in Canada, accounting for 46.1% of the market's total value.

Geography segmentation

Canada accounts for 3.5% of the Americas broadcasting & cable tv market value.

Market rivalry

Recent strong market growth, with only some deceleration seen in 2012, alleviates rivalry to an extent.

Canada - Broadcasting & Cable TV © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013 Page | 2

TABLE OF CONTENTS

Executive Summary..........................................................................................................................................................................2 Market value ..................................................................................................................................................................................2 Market value forecast...................................................................................................................................................................2 Category segmentation................................................................................................................................................................2 Geography...