Argos

Electronic Assignment Cover sheet

Please fill out and attach as the first page of Assignment.

Student (s) Number as per your student card:

1653582

10032835

10032846

10032858

Course Title: BA (Hons) Business Management

Lecturer Name: Enda Murphy

Module/Subject Title: Business Strategy

Assignment Title: Report to Board of Directors

No of Words:

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EXECUTIVE SUMMARY 1

Introduction 3

Pestel Analysis 4

Political 4

Economical 5

Socio cultural 6

Technological 8

Ecological 9

Legal 9

Internal Analysis 12

The Current Strategy of Argos and its incidence on the company 12

Culture of Argos 13

VRIN Model 13

Porter's Five Forces Framework 15

SWOT 16

Conclusion 17

Individual Input 23

EXECUTIVE SUMMARY

By the time you, the reader, finish reading through this report, you will be fully know the internal and external environmental factors that affect Argos’s business strategy. We will also discuss their culture and where we think Argos will end up n the future, giving our recommendations on how they can succeed. To complete this report, we divided into four parts.

In the first part, we carried out an external analysis of Argos. In order for us to fully carry out the analysis, we conducted a PESTEL report, looking at the Political, Economical, Socio Cultural, Technological, Environmental, and Legal factors, which Argos may face..

In order for us to carry out a thorough internal analysis of Argos in the second part, we used Porters five forces model, and the VRIN model. We also explained Argos’s current strategy and their current culture.

With the third part of this report, we carried out a thorough SWOT analysis, looking at the...