Mcdonald’s

Case # 15: MCDONALD’S

Zumi Yohone

Dr. Konya E. Mcoore

Strategic Management

August, 27, 2011

Introduction

One of the best brands worldwide is McDonald. Over time McDonald have lost it appeal with the younger generation. The hamburger giant reported its biggest decline since 2003. McDonald has a hard time recovering from dropping sales. These competitors Chipotle Mexican Grill and Panera Bread Co. have move to a healthier menu. This is affecting the sales of McDonald. McDonald biggest customers’ ages range from 19 to 21 years old. McDonald biggest customers have move to different venues.

McDonald's continually aims to build brand, by listening to customers. It also identifies the various stages in the marketing to increase revenue. McDonald brand image represents how consumers view the organization. Patton (2014) Article discusses why McDonald sales have decline. It also discusses multiples issue pertains to health scare in China, and opening stores around the world. (McDonald’s Monthly Sales Slump Worst Since 2003.)

Identify Problems

The movie Super-Size blames McDonald for obesity problems and other issues. It's clear that the accusations have scarred its reputation. McDonald's swiftly responded, the company pulled the "Super-size" option from its menus. McDonald’s younger consumers dropped off. It is also trying to cope with a host of global setbacks. McDonald restaurant in China, a supplier was accused of selling expired meat.

McDonald was forced to close locations in Moscow after sanitary violations. There sales drop of 7.3% in the Asia/Pacific, Middle East and Africa regions. Customers pushed by nutritionists’ calls for more healthful foods. Patton (2014) Article discusses why McDonald has to identify problems. It also discusses multiples ways to fix problems. (McDonald’s Monthly Sales Slump Worst Since 2003.) Leslie Patton.

Conduct Strategic Analysis

McDonald executives have...