Market Study

A. Service Description

1. Name of the Service

Baguio Benguet Wonders, the name itself suggests something surprising, marvelous and astonishing which Baguio and Benguet has. Benguet is a landlocked province of the Philippines in the Cordillera Administrative Region in Luzon and Baguio is located in the interior of the province, however, the city is independent of the province. Wonder means a feeling of mingled surprise, admiration, and astonishment.Relating these words together, the proponents arrived to the idea of calling their company Baguio-Benguet Wonders. Wonders is the most fitting word the proponents have chosen to attach since Baguio and Benguet has its magnificent scenic spots, picturesque heights and lush greenery, lots of historical sites and landmarks and different places of interest can be seen which would probably bring wonderful and relaxing experiences to tourists.

BBW is a service business engaged in touring the clients to the different Baguio and Benguet tourist spots catering for their food and lodging. Our travel and tours agency is conveniently located in Engineers Hill beside Caltex and near Victory Liner bus station, with a fully staffed office and easy walk in access for our clients.

2. Uses of the Service

Baguio Benguet Wonders (BBW) is in support to Benguet’s agenda of coupling sports with “nature appreciation” wherein Benguet’s tourism industry (which banks on ecology and adventure) will be strengthened. This is convenient because in a time and agewhere people are keener on getting fit and healthy while being more compassionate of his environment, BBW will not only provide the best travel to all the customers but will also include nature trekking, hikingand spelunking as part of the tour which in turn make the tourists be relaxed and be fit as they enjoy sight-seeing and appreciating the nature. Since tourism is one of the main industries in Baguio city, BBW will also help in the city’s tourism since the agency will provide a...