Appel

Apple’s Mission Statement

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

“To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for non-computer experts.”

Apple’s Vision

“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”

Reaction

Personally, I think Apple has been consistent in fulfilling their mission and vision – to be innovative. During their earlier years and up until now, Apple has been consistently recognized as the most innovative company as proven by the BCG’s (Boston Consulting Group) list of the most innovative companies followed by Google and Samsung. Nowadays, Apple hasn’t been as innovative as it was before Steve Jobs died. But as...