Google

There are two assignments in this document. Please submit both assignments as one combined word document to Blackboard.

1. We Googled You Case Assignment

Read the case “We Googled You” and answer the following questions about the case in 750-1000 words.

Submit to the link on Blackboard by due date and time.

Minimum answer length of 750 words total (your words, not counting the assignment questions)

Use a separate labeled paragraph for each answer. Give each question its own section, with a title.

1) GOALS AND OBJECTIVES: What are the goals/objectives of the company in this situation? What is it that the company wants to achieve? Before the company takes any action, it should be clear on what it is trying to accomplish.

2) STATEMENT OF ISSUE:   What is the issue that needs to be decided in this case? Describe

3) SOLUTION ALTERNATIVES: What are 3 different alternative courses of action that can be taken to address this issue? Explain

4) RECOMMENDATION: Which one of your 3 options do you recommend? Why? How does this recommendation help the company to address the issues and to achieve their goals?

5) ACTION STEPS: What are the specific action steps that can be taken to IMPLENT your decision and to turn it into reality?  What needs to be actually done?

6) How many words are in your answers total?

Second case assignment is on next page

2. “Freemium Pricing at Dropbox” Case Assignment

Read the case “Freemium Pricing at Dropbox” and answer the following questions about the case in 500-750 words.

Submit to the link on Blackboard by due date and time.

Minimum answer length of 500 words total

1. Describe Dropbox’s “Freemium Pricing strategy” to get users and revenue. What was this strategy? What did the company hope to accomplish with this strategy?

2. What were the positive results of this strategy?

3. What were the negative results or failures of this strategy, if any?

4. What was the strategy that Dropbox used...