Imrd on Monster Energy Drink

IMRD on Monster Energy Drink

Introduction

It is observed today that college students frequently consume quite a lot of energy drinks which are higher in caffeine than other beverages. In the wake of mounting concerns about the negative influences of energy drinks on young people, many studies are now being conducted in regards to students’ energy drink consumption habits, and its effects on their health or academic performance. According to one study about energy drink consumption patterns among college students in the United States (Malinauskas et al., 2007), 51 percent (253 people) of the participants were reported to consume more than one energy drink each month for the current semester.

Despite the rising number of its consumers and its potential side effects, the energy drink corporations are less likely to take responsibility for the problems induced by their products, such as heart attack or even death. Monster Beverage Corporation, one of the popular energy drink corporations, is reported to be accused of five deaths that happened in last three years (Meier, 2012). However it shirks responsibility by saying that there is no scientific evidence to prove that the deaths are directly attributed to consuming Monster energy drink (LeBlond, 2013), which raises questions in regard to its commitment to corporate social responsibility. Since the introduction of energy drink in the market, a lot of studies have been conducted about the correlation between its consumption and teens’ health. Thus it is well-known that energy drink with excessive caffeine has side effects such as severe headache and high heart rate (Malinauskas et al., 2007). However, these previous studies mainly focus on the impacts of the products, and conclude that consumers should be aware of their potential risks and act consciously. In other words, the issue of corporate responsibility has not been discussed as much as the health issue pertaining to the energy drinks.

In recent years,...