Marketing

Product

The core customer value of MealSnap is to keep track of what users have eaten over time in order to make them healthier. The product attributes include its features, styles and layouts. The features serve as a competitive tool for differentiating it from competitors’ products, while style and design determine its appearance and attractiveness.

Features

1. Restaurant recommendation

Users can customize their preferences on cuisine, dish, restaurant type and current dieting status, and then the system will show the recommended restaurant based on users’ preferences. Contact information for reservations and detailed directions from users’ location will also be provided for each restaurant.

2. Sport exercise calculation

Keeping track of diet and calories might not be enough to keep fit effectively. What MealSnap provides more is the sport exercise calculation. Users can find the amount of exercise that they need to do in order to compensate for the calories that they have absorbed. Experts suggest that users may also set a goal and keeping a journal of food and exercise which helps to make weight loss changes sustainable. 1

3. Photo effects and filters

Nowadays many people would like to take photos of the food before they eat them. In view of this, MealSnap provide a number of special photo effects and filters so as to increase the aesthetic value of the photo according to the preference of the users. It would not completely change the photo-shot, but to add, remove and highlight an element to transform a very good photo into a perfect one.

4. Share to social networking site

Users can add a description to the photo of their gourmet creation and share it with friends on Facebook, Twitter, and Foursquare. In this way, users can get connected with their friends and socialize easily.

Styles and layouts

The style of MealSnap would basically tend to be more feminine as the target customers are generally female. Nevertheless, male users...