Dyson

In 1978, James Dyson noticed that the air filter of the workshop where the spraying finishing operations on Ballbarrow models was constantly obstructed powder particles (like a vacuum cleaner bag is blocked by dust).

He has designed and manufactured industrial cyclone tower, which removed the powder particles by exerting a centrifugal force 100 000 times the force of gravity.

The same principle could he operate in a vacuum? James Dyson began to work. Five years and 5,127 prototypes later, the first Dual Cyclone bagless Vacuum cleaner was created.

Then a legend of Dyson was come into being. He cooperated with a Japanese companies to developed his inventor to the Japan and later also in United Kingdom. With the help of some friends he made his own company Dyson, and invented different kinds of electricity like vacuum, hand dryer, washing machine and also fun. And he has driven his company into an innovation motivated company.

After the success in Japan and Europe, Dyson entered the American market. With less than 2 years, Dyson became the leader in the market by beating his long term rival Hoover.

In 1999, after a lengthy court battle, Hoover was found guilty of infringing one of James’ patents. Other manufacturers, unable or unwilling to develop their own vacuum cleaners, still try to copy Dyson technology to no avail.

With this different kinds of interesting story we want to research the inside story about Dyson. To accomplish our goal we may first be aware of the company. And then with some information of its products, we want to know the innovation strategy of the company. Later, we will introduce the marketing strategy of the company to know how they can get the success in different markets. Finally we will use some tools to analyze the company in whole way.