Submitted by: Submitted by Sony
Views: 1281
Words: 340
Pages: 2
Category: Business and Industry
Date Submitted: 12/01/2010 11:41 PM
TO: JOHN
FROM: JACOB
DATE: 11-13-2009
SUBJECT: BUSINESS PERIODICALS
John,
I did a review on the leading three business periodicals available in the market. The primary goal of the study was to compare the advantages of each of the magazine in terms of content and value. The three periodicals on which I did the review are Business Today, Business Market and Business Study. Although each of these magazines has got its own advantage, I could differentiate it based on some key factors.
|MAGAZINE COMPARISON |
|MAGAZINE |Business Today |Business Market |Business Study |
|Frequency of publication |It comes biweekly and is updated |It come monthly and are produced |Monthly |
| |with the latest news in the market.|month in advance of the actual | |
| | |release date, so they don't offer | |
| | |the flexibility of latest news and | |
| | |advertising. | |
|Content: ads ratio |77:23 |70:30 |68:32 |
|Cost of Publication |It cost around $18 for 1 year plus |It cost around $21 for 1 year plus |It cost around $24 for 1 year plus |
| |we gets a discount of 10% if we |we gets a discount of only 5% if we|we gets a discount of only 5% if we|
|...