Crm at Minitrex

CRM at Minitrex

Alavala Manohar Reddy

Wilmington University

Introduction

According to Michael (2002), crm is an enterprise wide business strategy designed to optimize revenue and customer segments. This results in organizations to select, retain, attract and to grow the customers. Wailgum (2014) crm helps in understanding the needs to collect the data about the clients for organizational items.

By using the crm, sales staff can use work accurately with current customers and can find the new customers. Through this staff can access the right information at right time in today’s competitive world. The organization should take care of clients and their quality of data for life time. Based on the time an organization should able to know about the customer needs and must create a system.

Crm at Minitrex

Minitrex is a company that sells its products which mainly centered through finance and insurance. These 2 divisions are administered by 4 systems namely marketing, insurance, finance and cfo. The main problem of the Minitrex is Data is not centralized, this creates the problem as the multiple unprofessional calls to the same customers from Minitrex as the staff cannot track the customer information accurately with current systems. And drawback is that the Mr. Blumfen VP of insurance is divides his group into industry specific teams where the credit administration (billing and payments) and general management system (customer information) are two separate back-end systems and keeps the front end knowledge in their heads and documentation. On the other hand, Mariella Hopkins, VP of the finance who is IT enthusiast is open to collaboration with other department but does not want to change her current systems.

Aspects for Flow of Information in Minitrex

a) Customer contact system: The...