Innovation at Ifg

Introduction

International Foods Group (IFG) is the largest purveyor of food products in the world. IFG’s marketing strategy is currently traditional where the products have been marketed to women and children. With the advent of globalization and the rise of social medial IFG is analyzing new ways and means to tap into the young adult market through innovative means and ideas. This case study analyzes the issues that Josh Novak and his team faces while discussing new ideas with various stakeholders in the organization. Josh is the newly hired manager with a proven track record at Glow-Foods. The case study also discusses the differences in adopting a new idea in a relatively small organization like Glow-foods and IFG. For this case study, I would be taking up as one of the team members in Josh’s team.

Innovation at International Food

In the current global scenario innovation plays a key role in the success of the organization. Employees and teams are often asked to come up with new ideas which will improve the way the company is run currently. As a part of the same Josh has been recruited and tasked with a team to drive those ideas in IFG. However, innovation could be a lot different in a small organization when compared to a global organization. In a small organization, it is easier to debate, discuss and execute the idea. However, in large complex organization, there are lot of factors that needs to be considered before implementing an idea. If proper analysis is not done, they could well become obstacles in implementing the idea. Based on my analysis and research it is important for our team to consider lot of factors which is new to us. In our respective previous companies which were relatively smaller in size, it was easy to push through a good idea. However, based on the recent interactions with various teams in IFG, we have realized that it takes a lot more than a good idea to implement in large...