Proc 5820 Enterprise Project Ii

Social Media

Social Media

External Sales

External Sales

Traditional Marketing

Traditional Marketing

Internal Sales

Internal Sales

Marketing

Marketing

Sales

Sales

Maintenance

e

Maintenance

e

QC

QC

Production

Production

Technical Design

Technical Design

Production Planning

Production Planning

Manufacturing Director

Manufacturing Director

HR Assistant

HR Assistant

HR Director

HR Director

Sales/Marketing Director

Sales/Marketing Director

COO

COO

Moon Shot Bats Organization Table

Project Specifications:

I chose a company that produces aluminum softball bats. I toyed around with different ideas before this selection but I ultimately made this selection because I have a twelve year old daughter that is very active in sports. Softball is one of her favorite sports. The selection of the proper softball bat is essential for batting success. A few ounces too light or a few ounces too heavy will often times negatively impact performance. The production and sale of baseball bats is big business not only nationally but internationally. I was surprised at the varying cost of a baseball bat for a girl my daughter’s age.

Mission Statement

‘Baseball is kid’s game; let’s eliminate the barriers for kids to play’

My goal is to make baseball accessible to more girls by reducing the cost of one of the key items needed to play the sport; a bat. I plan to operate a for profit business in this endeavor with the belief that greater profits can be earned on sales volume in this industry as opposed to individual sales. I will be donating a bat to a charity that supports youth softball each time one is purchased from my organization.

Goals and Objectives

My goals and objectives for my business are as follows:

* To produce aluminum bats in the most efficient manner possible to maximize profits with an average cost of $40 per bat

* Utilize a forecasting system utilizing the push – pull strategy where I produce bats in batches using...