Swot Analysis of Lenovo

Fangmo Liu

Professor Laura Johnson-Montigny

Business 101B

20 November 2013

A Simple SWOT Analysis of Lenovo

In an age in which the technology develops rapidly, we have hi-tech tools to improve our living standards. The first computer’s comeout and its popularization brought an earth-shaking change to all over the world. Computers also raise the status of information up to an extremely essential level. The amount of information storage, the speed of information transmission, and speed of information processing have multiplied at an astonishing rate. Worldwide revenues for the core personal computer (PC) industry totaled $235 billion in 2005(Jason Dedrick and Kenneth L. Kraemer, 4).Nowadays most people cannot live without a computer. According to areport which is named Exploring the Digital Nation 2012, in 1997, thirty seven percent of U.S. households used a computer. However, by 2011, the household adoption rate for computers, including tablets, was 76 percent (Economics and Statistics Administration and NTIA, 3).

According to The Columbia Encyclopedia, the definition of personal computer(PC) is: “a small but powerful primarily computer used in an office or home without the need to be connected to a larger computer” (Columbia Electronic Encyclopedia). Currently, there are hundreds of different computer brands. Some famous names are Apple, Dell, Acer, Sony, Samsung, and Lenovo and so on. Lenovo, as a Chinese PC industry’s leader, developed rapidly and surprisingly. Now, it is a US$34 billion personal technology company and the world's largest PC vendor(“Our Company”). 

One of the steps of a business strategic-planning process is to assess the company’s fit with its environment. A common method which is called SWOT analysis is to analyze a company’s environment by assessing its Strengths, Weaknesses, Opportunities, and Threats. According to this business environmental analyze approach, strengths and weaknesses are the internal factors which are within a...