Perception

Human Communication

PERCEPTION IN HUMAN COMMUNICATION

Perception

Week 3

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Human Communication

Overview This topic outlines the different sets of perception and the 5 stages of creating perception in human communication. It also discusses about the effects of stereotypes and attribution to perception.

Human Communication

Objectives This topic aims to make students understand about perception and the various factors which influences how we perceive others in communication.

Learning outcomes Students will understand that perceptions are influenced by internal and external stimuli, avoid common perceptual barriers and perceive others more accurately

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Human Communication

• Perception -is an active process by which you become aware of objects, events, and people through your senses and the lens of your past experiences and your desires, wants and needs, loves and hatreds.

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Stages of Perception

Stimulation – hearing, seeing, smelling, touching, tasting something

Organization – categorization of sensory stimuli based on Rules Schemata, or Scripts

Interpretation-Evaluation – assigning meaning and judgment to sensory stimuli based on past experiences, needs, wants, beliefs, expectations, physical and emotional states, how the stimuli has been organized, etc.

Memory – Storing information for later retrieval

Recall – Reconstruction of sensory stimuli. Recall is open to a variety of inaccuracies because of how we may have categorized the sensory stimuli.

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Perceptual Processes

• Perceptual Processes – we use a variety of processes to...