Assignment 3: Literature review that ends with a gap and a research question
Thesis Proposal Marketing
Coordinator: Dr. Umut Konus
Artur Olszewski
10157751
20-01-2015
1. Introduction
As a consumer that try to do smart, I always like to look to fan pages, advertisements and flyers of multiple firms from different industries. As a third-year student of business studies, who have a part time job and a girlfriend I have not enough time to visit physical stores of multiple firms regularly. But I don’t like to overpay for a product that can be bought cheaper in another firm. What can I do to buy high quality products for the best price? As a solution I recommend to you looking to fan pages on social media, advertisements and flyers of different firms. I cannot say that within quarter of an hour you will know everything about new products, best offers and sales within whole industries and are able to decide which offer is most valuable for you, but you will get an indication of what is ‘going on’ the market, how firms try to involve you to purchase its products, and which offers are set and could have any value for you. Furthermore, if you visit social media sites and look at flyers of firms, you will think about your purchase decision from more perspectives: before you decide to buy something you need or you desire to buy you can think about for what for product you want to pay and compare which firms offer best deals and how those firms present its products. As written earlier, looking for best deals cost time, but if you compare looking ‘online’ with physical visiting each store, probably in different locations, sometimes even in different cities, you save your time. It sounds great for every potential consumer, but how should firms to deal with it? And what if firms are multinational or focused on more than one consumer market? Should they trait its consumers on the same manner or should they take into consideration the differences between people from...
