Jan Overbrook

K.A.M.M. Objective Planning

The objective it to promote Jan Overbrook’s image to trade, local and national media, so that journalists can report positive media coverage about the owner and the new business venture, Wellness Advocates.

STRETEGIES:

The overall strategy involves targeting local communication channels in order to broadcast her image as a superstar and an entrepreneur. This would enable the local media create, propagate, and builds her image to the local communities, in several ways:

a. Provide an opportunity to a local TV and Radio stations a chance to have Jan Overbrook a chance host five minute segments offering health tips.

b. Build video news releases about Jan Overbrook’s business successes and history in the local communities.

c. Build and distribute a press kit for all local media. The kid would entail (1) a press statement promoting the Jan Overbrooks image as an entrepreneur, and announcing the establishment of a new company. (2) A personality profile of Jan Overbrook and her business acumen and successes (3) her background at the Wellness advocates’ work in the local communities so far, (4) a list of common mis-diagnosed illnesses in the state of New York, (5) a statistic sheet of how many local patients feel confused and unsatisfied by their treatments annually.

d. Write a feature editorial for local newspapers featuring Jason Adam’s, a New Yorker, and his personal experiences with a misdiagnosis and how his experience with Jan Overbrook made a positive experience in his life.

e. Invite the local media organizations for a tour of the firm’s facilities and offer interview and photo opportunities for and with Overbrook.

f. Overbrook will post weekly journal entries in the press room offering a glimpse of her activities to the local community.

g. Establish and monitor a Facebook, Twitter, and an Instagram social media page for Wellness advocates and Overbrook.

h. Create a blog under...