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D.A. Garden Supplies

Project Scope

Project Name: Competition

Department: Sales

Project Manager: 

Date: 15/01/2015

MARKET RESEARCH PROPOSAL FOR D.A garden supplies

Dear David & Alison

I would like to thank you beforehand for having approached to our company.Our company can help you understand the root causes of what is impeding your business to grow as expected .Market search is focus on understanding the relation between the target market and a given product to supply that target market .Hence,we will gather information based on what you have provided to us and analyse the variables in place.

Project Introduction

This project scope “Competition” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem so that future marketing can be targeted accordingly for positive lucrative results. With knowledge and understanding together we can create a successful future for D.A Garden supplies.

Project Resource Requirements

Resources required for the scope will include human, financial and physical resources. These will be required for each type of data collection as follows:

Focus Group – Could be held in the lunch room over a 1 hour period. An external marketing professional would need to be hired to conduct the focus group and 6 participants from the target market would also be required for the discussion. Physical resources required are pens, paper, tea and coffee, brochures of competition and light refreshments. Overall cost including preparation of the focus group would be $550. 

Survey – After the focus group has taken place the survey can be developed from the data collected. The 5 min survey could be conducted at the local shopping centre focused on surveying a minimum of 30 to 60 people from the target market over a 6 hour period. An external...