Busi 600 Week 5

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Quota sampling would most likely be the most reliable nonprobability study for this scenario because of the information already known. Quota sampling is most logical when specific characteristics define the measurements of the population. In this situation, the number of concert attendees can be generally calculated along with their respective genders based on the types of concerts performed. Since two strong categories can already be determined, quota sampling can be conducted based on the ratios between male and female attendees and the numbers of attendees per concert type compared to the total number of attendees. These two sampling guidelines provide level distribution among gender and concert preferences.

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a. The question is personable but how often is regularly? To each person that can be interpreted in a different manner.

b. Participants most likely do not have that information ready to give. Is that question based only on verbally asking or can it be through email or another method of asking?

c. The question is very vague and not many people would recall such an uneventful task. It also assumes that the participant is a regular gum chewer.

d. Discretionary buying power is a broad term and can be hard to interpret. The question can also be looked at as overly personal and much too specific to calculate at the specific time asked.

e. This question is not too bad, however, answers will be vastly different and would probably be useless for a specific study unless it is more narrowly focused.

f. This question can be very biased based on political parties. What defines a good job and when is now considered to be? It could be interpreted as the current term of the president, or year, or exact moment to date.