Public Wi-Fi Market Outlook in Asia Pacific (Apac) Countries

Wi-Fi continues to be a popular wireless service in Asia–Pacific and it can affect, and be affected by, 4G roll-outs depending on mobile operator pricing and market strategies.

This Viewpoint provides insights into public (not home or office) Wi-Fi data traffic trends in the Asia–Pacific (APAC) region overall and at a country level. It also provides an overview of public Wi-Fi business models, and suggests innovative ways to monetise public Wi-Fi networks for mobile network operators (MNOs) in the APAC region.

The Viewpoint answers the following key questions:

How is public Wi-Fi used in different countries in APAC and what are the data trends?

How consumer online behavior is impacted by Wi-Fi and LTE services?

What are the main Wi-Fi business models and revenue generation methods?

How can operators ensure that their Wi-Fi investments remain relevant and valuable?

It is accompanied by an Excel file that features details of the Wi-Fi offerings of the major operators, and the scale of public Wi-Fi deployments in developed Asia–Pacific (DVAP) countries.

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Company coverage

The following companies are mentioned in this Report.

China Mobile

China Telecom

China Unicom

Chungwa Telecom

CSL Mobile

Hutchison Telecommunications Hong Kong Holdings (3)

KDDI

kt

NTT Docomo

SK telecom

SmarTone Mobile Communications

SoftBank

Taiwan Mobile

Telstra

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Few Points from Table of Contents

Executive summary

Recommendations: How to ensure that Wi-Fi deployments remain relevant and valuable

The volume of private Wi-Fi and mobile data dwarfs that of public Wi-Fi data, but public Wi-Fi can act as a companion to mobile networks

Few countries have high levels of public Wi-Fi offloading – the...