Management

Department of business adminisstartion

Faculty of management studies and commerce

University of sri jayewardenapura

BUS 4303 entrepreneurship and small businessmanagement

Business plan

Executive summery

Brief description of the business

Brief profile of the entrepreneur

Summery of the marketing plan

Summery of the production and technical plan

Summery of organization and management plan

Summery of the financial plan

Conclusion on the project

1. Marketing Plan

2.1 Description of the product

* GENERAL PHOTOGRAPHY

* PORTRAITURE

* WEDDINGS

* WEDDING STORY BOOK ALBUMS

* LAMINATING & BINDING

* QUALITY PICTURE FRAMING   

Draw the product samples here

PORTRAITURE WEDDING STORY BOOK ALBUMS

GENERAL PHOTOGRAPHY QUALITY PICTURE FRAMING

2.2 Target market segment

Segment | Features |

| |

  |   |

Geographic segment | * Major metropolitan areas, urban & sub urban areas. |

| ex :- Colombo district |

  |   |

Demographic Segment | * Male & Female who married or single |

| * Age 16- 35 |

| * High Income & middle income earners |

| * Professional institutes & other business entities |

  |   |

Benefit Segment | * Convenience |

| * Social acceptance |

| * Long Lasting |

| * Value for money |

  |   |

Generation segment | * Most of the younger generation is considered |

2.3 Target market area

Segment | Area | Reason |

| | |

  |   |   |

Male & Female with high income | Bambalapitiya (Col 4), Kollupitiya (Col 3) & Petta (Col 1) | Most of the high income customers do shopping in these areas and we're able to offer products with high quality with an attractive high price. Which will allow us to make more profit |

  |   |   |

Male & Female with Average income | South Colombo | Most of the average income...