Class 201

Name: ________________________ Document: ______________________

BUSINESS WRITING PROGRAM'S C-L-A-S-S EVALUATION CHART

Criteria: Very Poor Poor Average Good Excellent

C

CONTENT/ CASE: completeness, case understanding Misinterprets case assignment; makes major factual errors; misses two or more elements of the case. Misses one major element of the case; leaves out essential information; some minor factual errors. Handles case material competently; includes essential information; factually correct. Handles all elements of the case with skill; develops and supports ideas in a better-than-average way.

Handles all elements of the case professionally; develops and supports ideas using well-chosen examples and creative details.

L*

LITERACY: grammar, spelling, punctuation Makes numerous, serious, grammatical or syntactical errors; frequently misspells homonyms; fails to run spell check; exhibits carelessness. Makes disruptive grammatical/

syntactical errors such as run-ons, fragments, unintelligible sentences. Writes generally correct prose; occasionally fails to catch minor grammatical errors. Proofreads well enough to eliminate most grammatical errors; may have minor problems with punctuation or usage.

Makes virtually no grammatical or syntactical errors. Establishes credibility with the audience.

A

AUDIENCE: "you" attitude; awareness of reader's needs Lacks audience awareness. Is rude, hostile, discourteous, or insulting to the reader. Writer-focused; lacks you attitude, positive emphasis, awareness of reader’s information needs. Is polite; does not slight the reader. Uses positive emphasis. Is courteous; addresses readers' needs and/or concerns; makes no unreasonable demands. Reader-focused; addresses readers' questions and/or objections; creates goodwill.

S

STRATEGY: purpose, effectiveness of approach, professionalism, means used.

Writer solves the problem. Presents a disorganized, unprofessional document. Projects a negative...