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1.0 EXECUTIVE SUMMARY

Music is a key element in our modern culture. Music consumption is growing rapidly and music production is evolving constantly. Dernavsis is an Audio System Rentals that seeks to make a cumulative impact on recording and studio rehearsals services. It also include band gear and sounds equipment rentals for events. They value quality, excellence honesty and continuous improvement as technology innovates. While there are many different competitors in the market now, which are are larger in size and much less flexible. Dernavs can effectively compete with other local audio system rentals because their services offer combinations of the latest equipment, expertise and experience gained from working with musicians of all genres, with digital editing suit, also live remote mobile recording and they come in reasonable priced packages. Dernavs can meet customer demands through superior products, adequate customer-based attention, and customer service offerings. Dernavs will raise advertising of their services through radio and use of business cards or pamphlets, show promotions and sponsorships. Dernavs will create online presence through an official website, youtube, instagram, and other social media sites. Dernavs will also collaborate with professional artist and musicians. Once a customer is interested in the services and places a schedule for reservation, they may email, call, or schedule any reservations via official website. This will provide Dernavs with an extraordinary opportunity for market growth. Its image will be representeas one with the latest equipments and high quality services. The primary marketing objectives of Denvar are significant expansion of sales and braand management improvement. Dernav's primary financial objective is to increase profitability 10% per year up to three years.

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2.0 SITUATIONAL ANAYSIS

Deryl Nava owns Dernavs audio system rentals, which is a small, single-proprietor recording studio and rental...