Good

Dear Participant,

Thank you for agreeing to share your views for this study to find out views of youth.

Please answer all questions to reflect your views. All information will be anonymized before use.

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[Attitude]

Q1. Given below is the list of statements which people like you often share. What you need to tell me is the extent to which you agree or disagree with these.

Strongly Disagree | Disagree | Neither agree nor disagree | Agree | Strongly Agree | Don’t know /Can’t say |

1 | 2 | 3 | 4 | 5 | 9 |

| SD | D | NA ND | A | SA | DK/ CS |

1. I collect unusual products as a way of telling people I’m different | 1 | 2 | 3 | 4 | 5 | 9 |

2. I have sometimes purchased unusual products or brands as a way to create a more distinctive personal image | 1 | 2 | 3 | 4 | 5 | 9 |

3. I often look for one-of-a-kind products or brands so that I create a style that is all my own | 1 | 2 | 3 | 4 | 5 | 9 |

4. Often when buying merchandise, an important goal is to find something that communicates my uniqueness | 1 | 2 | 3 | 4 | 5 | 9 |

5. I often combine possessions in such a way that I create a personal image for myself that can’t be duplicated | 1 | 2 | 3 | 4 | 5 | 9 |

6. I often try to find a more interesting version of run-of-the-mill products because I enjoy being original | 1 | 2 | 3 | 4 | 5 | 9 |

7. I actively seek to develop my personal uniqueness by buying special products or brands | 1 | 2 | 3 | 4 | 5 | 9 |

8. Having an eye for products that are interesting and unusual assists me in establishing a distinctive image | 1 | 2 | 3 | 4 | 5 | 9 |

9. The products and brands that I like best are the ones that express my individuality | 1 | 2 | 3 | 4 | 5 | 9 |

10. I often think of the things I buy and do in terms of how I can use them to shape a more unusual personal image | 1 | 2 | 3 | 4 | 5 | 9 |

11. I’m often on...