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Category: Business and Industry

Date Submitted: 02/20/2015 12:12 PM

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• From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.

Television will give the volume to attain customers, capability to show the item, clarity, and ability to pass on feeling they are the best of any medium. Television media as advertising should be exploited so that they will get the more than 60% exposure to their target market. This will help the GRP and scope numerous families and will be shown or displayed different times on TV. Social Media is inexpensive that conveys elevated amounts of achieve, recurrence, and data, can show the item, and is focused on. Social media ought to be utilized too, it is reasonable, conveyances high intensity of achieve, recurrence and data and Golds Relings can show the item and is focused on, simply needs vividness and feeling.

• From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy.

I create a new advertising message for Anti-Tobacco Society:

Attention: Leave tobacco save humanity.

Interest: In cooperation with millions of devotees globally, Anti-Tobacco Society can serve towards making a world free from tobacco harm.

Desire: By supporting our cause, you help us to prevent and to save lives from dangerous harm of tobacco addiction, and you aid the society to stay healthy.

Action: With donating online, participating in Anti-tobacco awareness events and seminars, volunteering to help in implementing the law against tobacco addiction for preventing and saving lives from its harms, you can make a difference and save the humanity.

The fundamental manners in which I will measure the effectiveness of the...