Marketing Management

References

Wohl, Jessica (2014) McDonald's hopes free coffee will attract breakfast crowd. [Online] Available from: http://articles.chicagotribune.com/2014-03-28/business/chi-mcdonalds-free-coffee-20140327_1_ronald-mcdonald-free-coffee-dunkin-donuts [Accessed: 1st December 2014].

Rogers, Alex (2014) McDonald’s Heats up Free Coffee in Taco Bell Breakfast War. [Online] Available from: http://time.com/41770/taco-bell-breakfast-mcdonalds-free-coffee/ [Accessed: 1st December 2014]

Kolter, Philip; Armstrong, Gary; Harris, Lloyd C; Piercy, Nigel (2013) Communicating customer value: integrated marketing communications strategy. Principles of Marketing. 6th Europe edition, Harlow, Pearson

Tuttle, Brad (2014) McDonald’s Is Giving Away Free Coffee for the Next 2 Weeks. [Online] Available from: http://time.com/money/3378119/mcdonalds-free-coffee/ [Accessed: 10th December 2014]

Pickton, David; Broderick Amanda (2005) Integrated Marketing Communication. 2nd edition, Harlow, Pearson

Rawal, Priyanka (2013) AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of consumer through linear progress of steps. IRC’S International Journal of Multidisciplinary Research in Social & Management Sciences. [Online] 1 (2320-8236) 38–39. Available from: http://ircjournals.org/vol1/37-44.pdf [Accessed: 14th December 2014]

Overview

Earlier March this year, McDonald’s Corp offers free coffee from its McCafe product line at its U.S. restaurants for two weeks during breakfast hours in hope to attract more patrons amid a decline in sales for four consecutive months. In addition to the free coffee giveaways, McDonald’s Corp also has surprises such as live musical performances and “spontaneous comedy experiences” for patrons all year round across many cities. They will also have sampling events in various location with high-traffic, there will also be prizes handed out to Twitter follower. The introduction of this nationwide event comes right after Taco...