Attitude and Attitude Change

Attitude and Attitude Change

An attitude is a predisposition to respond in a positive or negative way to a particular object, event or issue (Penrod, 1986). There are two types of attitudes and can be described as explicit and implicit. Implicit attitudes are unconscious whereas the explicit attitudes are those we a conciouslely aware of and however influences out behaviours and beliefs. With types of attitudes components of attitudes also exists which however make up attitudes: a behavioural component, a cognitive component and emotional component.

Attitudes can be formed through a number of ways depending on a particular situation. It can be formed through the different associations of conditioning such as observational learning, instrumental conditioning, classical conditioning. It can also be form directly as a result of experience, it occurs through the observation off others. I however strongly agree that attitude can be formed through these measures as we as individuals learn what we see and how to evoke different feelings or responses to a situation. For example: if individuals are brought up on the aspect where social norms , values and morals are however instilled within them It therefore becomes a part of them to adhere by set morals and values which were used throughout their life. Another example can be used to explain where attitude forms are through observation. For instance I had a role model when I was growing up which I looked too who display a great attitude and however I mimicked that particular individual as I always observed her it therefore impacted my attitude and I however possess and display similar attitudes which she possess. Attitudes can also be formed upon cultural factors as moral beliefs and standards of conduct which aids in determining how one may response to certain situation or the attitude that they may present to another individual. Like attitudes, values convey what is important in our lives and as a result of this...