Marketing

Table of Contents

1. Introduction

2. Direct Marketing

3. Forms of Direct Marketing

3.1 Catalogue Marketing

4. Benefits of Direct Marketing

5. Implication of Direct Marketing

6. Customer Retention

7. Direct Marketing in Contrast with Mass Marketing

8. Niche Market

9. Analysis of Ford Marketing Story in the Article

10. Conclusion

11. Reference

12. Appendix

1. Introduction

“The car after market Pimp my ride” an article by (The Economist, 2014) about Ford and the high end performance accessories market for sports vehicle. This essay is about Ford marketing approach of direct marketing and the forms of direct marketing strategies such as catalogue marketing. The benefits and disadvantages of direct marketing. Also, benefits of customer retention from direct marketing to Ford. An comparison of direct marketing with mass marketing approach in a niche market. An analysis about Ford marketing approach in the article. lastly, an conclusion about analysis of marketing in the article.

2. Direct Marketing

Direct Marketing is businesses communicating directly to consumer with an personalise message (Armstrong and Kotler, 2011). Also, The delivering of information, products or services via advertising medium that invite the consumers to respond directly to the advertiser (Smith and Taylor, 2004).

3. Forms of direct marketing

1.Online Marketing | <——————————-> | Customers and prospects |

2.Face to Face Selling | <——————————-> | |

3.Direct-mail marketing | <——————————-> | |

4.Catalogue Marketing | <——————————-> | |

5.Telemarketing | <——————————-> | |

6.Direct response television marketing | <——————————-> | |

7.Kiosk Marketing | <——————————-> | |

8.New digital Techologies |...