Ebusiness in the Philippines

E-BUSINESS IN THE PHILIPPINES

A Research Paper Presented to

Ms. Gina Ugalingan

Department of English and Applied Linguistics

College of Education

De La Salle University - Taft

Manila

In Partial Fulfilment of the Requirements for

English Research

Term 1, AY 2014-2015

Agudo, Joie Faith S.

Palad, Rizalynne J.

August 22, 2014

ABSTRACT

        E-business is not yet fully adopted by the generation today because it is still in its penetration phase. In order to fully penetrate to the society, e-business strategies are implemented by the companies. The different strategies like product bundling, price lining and promotion strategies should be the three most important strategies to be considered in gaining profit. The disadvantages brought by e-business could be eventually given either short term or long term solutions. E-business must be given attention because the advantage brought by e-business overpowers its threats.  Plus, e-business brings different gains to the economy of the Philippines.

Keywords: E-business, product bundling, internet, shipping, e-business strategies, price lining, smart pricing, promotion strategies

INTRODUCTION

According to U, n.d. of the University of Asia and the Pacific, the Philippine economy is shifting from an agricultural based into an industrial based economy where telecommunications, financial services and transport of goods is the new main source of income thanks to the existence of e-business.

        In the Philippines, e-commerce is not that supported but in the year 2000 a law entitled Republic Act No. 8792 of the Philippines Electronic Commerce Act of 2000 was made for e-business. This law gives e-commerce transactions legalization and criminalizing hackers. (Pasaddilla & Lacson, 2006).  During former President Joseph Estrada’s reign, it was predicted that in the year 1998 e-commerce will grow from US$50.4Billion it was expected to increase in the year 2003 to US$3.2...