Descriptive Analysis

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July 25 2014 01:10 _______________________________________________________________

25 July 2014

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1. Smoking scenes in popular Japanese serial television dramas: descriptive analysis during the same 3month period in two consecutive years...........................................................................................................

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25 July 2014

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Smoking scenes in popular Japanese serial television dramas: descriptive analysis during the same 3-month period in two consecutive years

Author: Kanda, Hideyuki; Okamura, Tomonori; Tanvir Chowdhury Turin; Hayakawa, Takehito; Kadowaki, Takashi; Ueshima, Hirotsugu ProQuest document link Abstract: Japanese serial television dramas are becoming very popular overseas, particularly in other Asian countries. Exposure to smoking scenes in movies and television dramas has been known to trigger initiation of habitual smoking in young people. Smoking scenes in Japanese dramas may affect the smoking behavior of many young Asians. We examined smoking scenes and smoking-related items in serial television dramas targeting young audiences in Japan during the same season in two consecutive years. Fourteen television dramas targeting the young audience broadcast between July and September in 2001 and 2002 were analyzed. A total of 136 h 42 min of television programs were divided into unit scenes of 3 min (a total of 2734 unit scenes). All the unit scenes were reviewed for smoking scenes and smoking-related items. Of the 2734 3-min unit scenes, 205 (7.5%) were actual smoking scenes and 387 (14.2%) depicted smoking environments with the presence of smoking-related items, such as ashtrays. In 185 unit scenes (90.2% of total smoking scenes), actors were shown smoking. Actresses were...