Jobs and Cook

In 1985 4 menstrual by Apple Corp, the resolution of the board of directors dismissed Jobs’ management power, Jobs several times to regain power were not successful, then angrily resigned from Apple Corp chairman in September 17, 1985, after selling his shares of the Apple Corp founded Next Computer. Soon, the Windows95 system was born; Apple's market share plummeted, almost on the verge of collapse.

In 1997 years, Jobs founded the Next Computer company had been the acquisition of Apple Corp, and once again returned to be the Apple Corp chairman. In October 23, 2001, Apple's iPod digital music player with great success, with its exclusive iTunes network music download service system, at the expense of Sony Corp Walkman series has become the global share of the first portable music player, then launched a number of iPod series products more consolidated its position in commercial apple digital music market unshakable. In 2001 May, Apple announced the opening of an apple store. Two main purposes: 1, restrain the apple store market share decline. 2 improve the affiliate of poor marketing strategy. Initially, Apple retail stores in the United States only shop. At the end of 2003, is located in Tokyo Ginza opened, this is apple opened its first Apple retail stores outside of the United States. The Ginza store in 2004 August after the opening of the Osaka store, Nagoya store and Europe's first London stores also have been opening. In 2006 May, Apple opened 24 hours in New York Fifth Avenue in Manhattan, with nearly 10 meters of glass cube entrance flagship store. In next several years Apple increases at full speed.

In August 24, 2011, Jobs resigned from the position of chief executive of Apple Corp, the board of directors appointed former chief operating officer Tim Cook as its new chief executive officer of the company, Jobs was elected as the chairman of the board of directors. In October 5, 2011, Jobs died. Cook took over the company after the failed to make major...