Fundamental of Marketing

Introduction

First of all, we would like to thanks our tutor Mr. Keldif in DEM group 1 which has taking the time to provide mentoring, guidance and advice to us to complete this assignment.

In addition, we want to thanks our group members with responsible attitude in this assignment, group members have a lot of ideas and opinions that are useful in the preparation of this assignment so that we can make it perfect.

Moreover, we also wish to thanks Tunku Abdul Rahman College with facilities such as libraries, discussion rooms supply and reference books. With this facility, we can make this assignment simple and easy.

Furthermore, we would also like to thanks to our classmates who have give us their hand and provide help to us when we are facing problem in this assignment.

Other than that, we also want to thanks our parents who provided support and encouragement and financial assistance contributed to complete this assignment.

As conclusion, we hope Mr. Keldif satisfied with our work. Thank you.

Background of Nikon

The history of Nikon dates back to 1917 when three of Japan's leading optical manufacturers merged to form a fully integrated optical company. By the end of the century Nikon would have accumulated an immense poll of know-how and experience to become a world leader in not only optics and imaging but also industrial equipment and health and medicine sector.

  Today Nikon designs, develops, manufactures and markets a gamut of optical, photographic and optoelectronic products globally. You will find them at work in virtually every corner of the earth. If it has something to do with light, Nikon has something to do with it.

  The driving force behind Nikon is technology. Not only in manufacturing and assembling the finest lenses or most comprehensive photography system in the world, but also in making the glass itself. That is why Nikon products have gained worldwide customer satisfaction, and even professional recognition worldwide.

  In...