Group Motivation

Motivating a group of people presents a challenge for every group leaders. Every individual has different motivating factors and you may be faced with a group of people who each need to be motivated in a different way. To get an entire group or team motivated to work on a project, special care must be paid to the motivating factors used and the individual personalities of the people who need to be motivated. Group objectives essentially mean that a group of individuals recruited into an organization have the same objectives to achieve in the same time frame. There can be many such groups in an organization having their own group objectives. For Example: A medical device company can have a group, whose objective is to carry out research and development in a selected field of medicine. Whereas in the same company there is a group, whose objective is to market the medical device to a target population and another group whose objective is to ensure particular number of sales per month for that device. Usually when such groups have 10 or more individuals, it is often noted that even though the group achieves their objectives successfully, there will always be a percentage of individuals who are not as efficient as the others. Hence these never strive willingly for the objectives because they know that in-spite of their low efforts or motivation, the objectives will eventually be achieved. This can discourage the others who are working hard and over a period of time the objectives will be difficult to achieve as demands increase and the efforts are submaximal from the team. Hence, it is vital to influence people to strive willingly in order to have a more efficient and successful team