Butterflies in Costa Rica

Majority of the areas discussed in the report are as follows:

JetBlue operational strategy

Major key drivers for both types of planes

JetBlue’s decision to add E190 to its fleet

Slow down the growth of its fleet

JetBlue operational strategy

JetBlue started its journey in 2000 and had achieved tremendous growth in short tenure because it operated under a low-cost carrier (LCC) model where the fares offered by the company were comparatively low than other players in the market. The operational strategy of the airlines was to attract the domestic and commercial customers through providing them discounted price for the national and international flights and to provide them craft equipped with latest technology. The low-cost strategy was adopted through productive workforce, automated processes and heavy reliance on technology which enabled them to reduce their cost significantly and to enjoy a competitive edge. Further, in order to attract their passengers, they hired professional employees to provide incredible service to their customers and to maintain strong relation with them. Such employees were provided regular training……………………….

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Considers the situation David Barger, president and CEO of JetBlue Airways, in May 2007, he refers to the need for airlines to slow the rate of growth in response to higher fuel prices and the impact of the crisis on the key operational flights in February 2007. In 2005, JetBlue, is generally regarded as low-cost carrier (LCC)-a step that is often considered to contradict the model LCC. Specifically, JetBlue moved from one type of aircraft (eg, Airbus 320, or A320), the fleet with two types of aircraft, adding smaller Embraer 190 or E190. Students are initially asked to consider the impact of this decision on the operations of JetBlue strategy and business model. Then they were asked to...