Vigilance Study Case

UNIVERSITY OF THE PHILIPPINES EXTENSION PROGRAM IN OLONGAPO

Subic Bay Freeport Zone

In partial fulfillment of the requirement in

Management 202

THE VIGILANCE PROJECT

Submitted to:

Prof. Marilou Magat-Nicart

Prepared by:

Dr. Relyn E. Corpus

Ms. Madeelyn J. Macadaan

Ms. Nerissa Q. Magpayo

I. Why is this case about conflict? What conflicts do you see developing?

The Vigilance Project Case is such an interesting case study tackling different kinds of conflict. From the cultural conflict, interpersonal conflict, conflict within the team, conflict due to physical proximity, relational distances and biases.

An overview about the case, PharMed International, one of the world’s largest pharmaceutical companies established when two formidable pharmaceutical companies, ValMed and PharmCo combined. Officially it’s a merger but in practice it better might have been described as an acquisition of ValMed, a Swiss based company with extensive US operations by PharmCo, French based company. PharMed is required to keep detailed records of how its drugs perform. With that, a database system called VIGILANCE was introduced to track and record adverse events associated with the use of its products under development and already in the market.

Vigilance will be used by division employees and as well as to generate report to provide various regulatory agencies around the world. It is a two-year project by US and French based core team which is responsible for designing and implementation. This is where conflict started since the case deals with two different factors interacting that affect conflict and team performance. These include contextual issues like a merger, cultural values and physical location. It also includes team dynamics, leadership, intrapersonal, interpersonal needs and concerns.

Both companies are into pharmaceutical industry but they differ in cultural orientation, way of communication and management style. The team struggles to...