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Category: Business and Industry
Date Submitted: 03/01/2015 07:11 AM
REVISITING HAZEL CASE STUDY
(Group 2 Presentation) Again, what is the Hazel
Story All About? Hazel had worked for Fortune 500
for 15 years.
Hazel, along with 400 other workers were
terminated due to the new CEO's decision
to downsize the company.
Hazel decided to put up a lawn
mowing service business.
Question 1: What competitive advantage does Hazel have over
professional lawn service? Accessibility
Logistics
Price
Credibility Question 2: Hazel would like to increase her profits
but she doesn't believe that it would
be wise to raise her prices considering
the current state of local economy. Instead,
she has given some thought to increasing
productivity. A. Explain how increased productivity could be an
alternative to increased prices. B. What are some ways that Hazel could increase productivity?
Maintenance
Innovate
Redesign/Improve the system for efficiency
'Route planning'
2:1 Worker to Customer Ratio
Research more about lawn mowing services
Improve workforce through training
Incorporate technology to their system
Question 3: Hazel is thinking the purchase of new
equipment. One would be power sidewalk edgers.
She believes edgers will lead to an
increase in productivity. Another would be a
chainsaw, which would be used for tree
pruning. What trade-offs should she consider
in her analysis?
Additional services to be offered to customers.
Increase in customers which could mean
increase in profit.
Increase the company's flexibility in terms of
the services.
Additional expense for buying the equipment
(more than $1000),maintenance and depreciation cost. Trade-offs:
If Hazel purchase the edgers and chainsaw would mean: Increase productivity because of the equipments' capability.
Edgers and chainsaws help speed up the
services which could have additional customers per
day.
Additional workforce, additional labor expense. If Hazel did not purchase the edgers
and chainsaws would mean: No expenses for...