Operations

Dollar Tree

Strategic Case Analysis

2012

David C. Evans

Strategic Management

Bus: 430 Tuesday 6pm-8:40pm

Instructor: Theodore E. Davis, Jr., PH.D.

To whom it may concern:

I am a Buffalo State College Student majoring in the Business Administration program. Throughout the course of this semester I have had the privilege of participating in a Business Orientated Strategic Management course. This course has taught me various business concepts which I have utilized in a strategic case analysis of your company (Dollar Tree Inc). This care analysis provides an introduction of your company, including the company’s history as well as its current performance and status in the market. I have outlined Dollar Tree’s corporate governance as well as the issues that the company faces currently as well as into the future. Also, included in this case analysis is an in depth SWOT analysis that will assist your company in dealing with the issues that I have outlined as well as obtaining your corporate objectives. The end of this report provides various recommendations that I think you will find interesting and helpful in your company’s future endeavors. As a student I would greatly appreciate a response from you on your opinion and any comments that you may have on this strategic case analysis. I can be reached at Mr.davidevans@yahoo.com or the return address on this document. Once again thank you for your time and consideration.

Sincerely,

David C. Evans

Executive Summary

Dollar Tree is the nation’s largest single price point retail with over 3300 stores across the United States. Originally founded in 1953 by K.R. Perry under the name of Ben Franklin variety stores. In 1970 Macon Brock, Doug Perry, Ray Compton and K.R. Perry changed the name to K&K. In 1986 the first Dollar Tree was opened and the K&K stores were sold to K.B. Toys. (Associate Handbook 2006) By 1995 Dollar Tree began being traded on NASDAQ and by 2009 Dollar Tree stores numbered...