Paypal Strategic Management

Content

Executive Summary

Introduction

4 business level strategies

Broad & task environment

Resources of PayPal

Company strategy

Conclusion/Recommendations

References

Executive Summary

PayPal, a fifteen year old company that specializes in digital wallets and online payments, have begun taking their business offline after noticing the lack of providers and the potential the mobile payment industry holds as the use of smart phones is prominent in the world today. With the availability of mobile phones and internet anywhere and everywhere, consumers are taking shopping online due to convenience and greater accessibility. Same goes for mobile payments. Instead of using cold hard cash and credit cards to pay, consumers can now make payments through PayPal’s innovation, PayPal Here at supporting retail stores.

This report will look at the analysis of PayPal’s broad and task environment, as well as how its strategy has help positioned itself.

Brief Information about PayPal

PayPal is a form of digital wallet that has revolutionized the way people are making payments oday. In the past, payments were generally made through credit cards, cheque books and cash. Now, as the use of Internet increase and people taking shopping online, PayPal allows consumers to pay, receive, withdraw and hold funds in 24 different currencies. Consumers are now able to check out and complete online transactions with a single click, without having to key in personal and credit card details.

4 business level strategies

Organizations that offer and produce products and services at a low price of satisfactory quality to a broad set of customers follow the cost leadership strategy. To be able to deliver products at a low price, the amount of the same products produced has to be increased. This is due to the fixed cost per unit...