Operations Management

MARK: ………. %

FACULTY OF ENGINEERING AND BUILT ENVIRONMENT DEPARTMENT OF QUALITY AND OPERATIONS MANAGEMENT GROUP ASSIGNMENT

OPERATIONS MANAGEMENT 1 (BPJ11A1) Assessor: Sambil C. M. For: ND OPERATIONS MANAGEMENT ND MANAGEMENT SERVICES ND MANAGEMENT ND TRANSPORTATION MANAGEMENT SUBMISSION DATE: 17th APRIL 2014 – BEFORE 13H00 (NO LATE SUBMISSION WILL BE ALLOWED) Failure to respect this instruction will lead to a penalty of – 10% (per day) PLEASE INDICATE YOUR QUALIFICATION IN THE SPACE PROVIDED BELOW: …………………………………………………………………………………………..……………. Failure to respect this instruction will lead to a penalty of – 10% Total Marks: 100 (Weight: 20%) GROUP MEMBERS Fill in the details of the Group members in the space provided – MIN 6 & MAX 10 (Operations and Management Services) and MIN 3 & MAX 5 (Management & Transportation) students in a group. Failure to respect this instruction will lead to a penalty of – 10% This assignment must be typed using this template. Failure to respect this instruction will lead to a penalty of – 10% NAME SURNAME STUDENT NO

PART A – CASE STUDY ANALYSIS

Case Study 1: Home – Style cookies The Company

50 MARKS

30 MARKS

The baking company is located in a small suburb in Germiston. The bakery is run by two brothers. The company employs fewer than 200 people, mainly blue-collar workers, and the atmosphere is informal. The Product The company’s only product is soft cookies, of which it makes over 50 varieties. Larger companies, such as Nabisco, Sunshine and Keebler, have traditionally produced biscuit cookies. The cookies have no additives or preservatives. The high quality of the cookies has enabled the company to develop a strong market niche for its products. The Customers The cookies are sold in convenience stores and supermarkets throughout Johannesburg, Sandton, and Germiston. The company markets its cookies as “good food” – no additives or preservatives – and this appeals to a health – conscious segment of the market. Many customers...