Paper

English for life learning center

South korea

An Export Marketing Plan submitted to the

School of Manangement and Information Technology

Of De La Salle- College of Saint Benilde

In partial Fulfillment of the Requirements for Export Marketing management class

GREY, JONATHAN

RAGHANI, LAVIN

TSE, JANSEN

EXPOMAR TE002

6-29-14

EXPORT MARKETING PLAN

I. EXECUTIVE SUMMARY

English for Life seeks to provide its Korean students a curriculum that will increase their English proficiency skills. Before the start of the classes, the administrator will first evaluate their English proficiency. Depending on their performance on the evaluation, the staffs will decide on where the students start with the lessons. The curriculum will be divided into three parts (chojeub, jung-gan-ui supyeong, gogeub sujun).The beginner level (chojeub) will focus on reading and pronunciation lessons (nouns, pronouns, adjectives, verbs, etc.). The intermediate level will then be primarily about learning grammar skills (Common mistakes in English, direct and indirect objects, avoiding verb tense shifts).The advanced level (gogeub sujun) will be about the application of the previous two lessons and also additional lessons (English gerund, adverb placements, English combinations). The goal in the end is to improve the student’s four linguistic skills – reading, writing, listening and speaking, so that those people can apply the learned lessons even after they have finished the EFL (English for Life) curriculum, meaning that they have increased their English proficiency in the end, which is EFL’s primary goal.

II. MARKET DESCRIPTION

South Korea

[pic]

The flag of South Korea has three parts a white background, a red and blue Taeguk, which is a red and blue Taiji yin- and yang-symbol in the center, and four black trigrams, which are selected from the original eight, on each corner of the flag....