Bloomberg

UNIVERSIDAD DE MONTERREY

ANALISIS FINANCIERO

NEGOCIOS

FEBRERO 2015

“Highs and Lows”

“Wal-Mart, Soriana, Comercial Mexicana”

María Eugenia González Ballesteros García Noriega 379530

Paulina Garza Guerra 343231

Andrés Barocio Sada 344314

“Nosotros declaramos que hemos realizdo este trabajo con estricto apego al cogido de honor UDEM”

Soriana

Highs

1. 03/31/2011

Soriana drove over 150 suppliers offering more than 630 domestic products to the customer, with the creation of 6 “Ferias PYME” in partnership with states like; Veracruz, Chihuahua, Durango, Chiapas, Campeche, Coahuila, and Guadalajara.

> http://www1.soriana.com/site/?p=10320 <

2. 04/03/2012

Soriana had a mayor discount in most of their food products; most of them were on fruits and vegetables.

> http://www.promodescuentos.com/ofertas/martes-de-mercado-en-soriana-abril-10-sandia-295-kg-jitomate-390-kg-y-mas-6607 <

3. 07/15/2012

Soriana implemented a program based on overall purchases made at any Soriana store, based on the purchase customers get points, electronic money, and other benefits.

> http://www1.soriana.com/site/?p=10284 <

4. 05/09/2013

Soriana recorded a 4% increase in sales, and maintain expansion plans in the state of Saltillo.

> http://www.zocalo.com.mx/seccion/articulo/mantiene-ventas-soriana-en-coahuila-1368078995 <

5. 02/02/2015

Following the purchase of Comercial Mexicana, Soriana regained second place in retail sales in the country, that Oxxo once snatched from them.

> http://ntrzacatecas.com/temas/soriana/ <

Lows

1. 07/03/2012

Soriana feared that a possible fraud was discovered in Mexico City.

> http://www.jornada.unam.mx/2012/07/03/capital/033n1cap <

2. 07/10/2012

In just one week Soriana lost 414 million dollars of its value in the “Bolsa Mexicana de Valores”.

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