Submitted by: Submitted by miya1991
Views: 58
Words: 2412
Pages: 10
Category: Business and Industry
Date Submitted: 03/07/2015 12:59 AM
ACCT1014 Accounting, Behaviour & Orgs
Case Study Analysis
Student name: Zheyi Xie
Student ID: S3308285
Lecture’s Name: Dr. Susan Robertson
Table of Contain
Introduction3
Business Strategy in DCB3
Key Success Factors of DCB4
Purpose of a Management accounting system and its benefits to DCB5
To provide information for costing 5
To provide information for planning, control and evaluation 5
To provide information for decision making5
Importance of Business Strategy to Management Accounting System6
Key Problems faced by DCB6
Identification of accounting technique7
Conclusion and Recommendation8
References list9
Introduction
Dylan Lee started his bicycle selling and buying business in his teens at the outdoor markets in Melbourne, Victoria. When his business became a success, he leased out in Doncaster, a suburb of Melbourne, Australia and started to buy and sell bicycles and spare parts and named his business as Dylan Customized Bicycles (DCB). However, the business was a successful one; he faced lots of challenges to ensure the smooth running of DCB. Dylan had traditional undertook all the roles in the store from addressing the customers to managing the day to day operations of the store. He never used to keep real cost data. Instead just calculate an approximate figure as the price of his bicycles. He takes the responsibility of all the assembling of the bicycles and works for long hours in a day and feels exhausted. Further when he opened three more stores in Don Caster, Geelong and Black Rock. He appointed two sales managers as he found that travelling so long and managing all the activities are not viable. However, he never gives freedom to these sales managers who have prior experience in retailing, to fix the best price for the bicycles. Instead, he quotes a rough price and they had to consult with him for the same. This increased the dissatisfaction among the sales...