Strategic Analysis: Organization & Competitive

Strategic Analysis: Organization & Competitive

Levernia M.A. McCree

Business Tactics and Execution | BUS480 A01

Argosy University – Dr. Dillard

Wal-Mart strategy, is selling products at a lower price, than its competitors. “Wal-Mart has a low-cost, high volume overall strategy, and a “Profit-At-Any-Cost” business model (Jway, 2013), which focus is to provide good customer service by keeping the customer satisfied” (Wal-Mart, 2007) This business model makes it possible for consumers to pay low prices for all their needs. Wal-Mart is positioned for long-term, after topping of a great year with a solid fourth quarter (Wal-Mart Corporation, 2012). Wal-Mart continues to meet all of its goals and focus on its strategy, which allow them to gain a sustainable competitive advantage in retail industry. Wal-Mart has achieved competitive advantage since 1962, focusing and concentrating on operation issues, and has been one of the major reasons for company’s growth and success. Through the years, Wal-Mart has been able to out shine its past competitor and former industry leader K-Mart, which had a similar name and business objectives, because K-Mart was only focused on marketing and promotions (Fisher College of Business, 1994-2013). “Operation management, understands the overall business strategy of the organization, and understand the interdependence of OM functions with other, key functional areas of the organization” (Fisher College of Business, 1994-2013). “Wal-Mart is experimenting with extending its original strategy. There are three avenues being considered: internationalization, different formats (neighborhood stores), and expanding the product range to offer more complete “customer solution” like travel, insurance and banking services.” (Wal-Mart Corporation, 2012).Wal-Mart's other stores are known as “Discount Stores” and specialize in general merchandise including clothing, housewares, toys, and drugstore itemsIt is the leading supermarket...