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2 Killer Ways to Write Content your Audience is Guaranteed to Engage With

Blog Stardom on a Platter!

1. Ask your assistant to look at all of the blogs in your industry, and put together a spreadsheet of the top 100 most engaged blog posts.

2. Each line on the spreadsheet will have the Post title, number of shares, likes, tweets and comments.

3. Sort them by most engaged to least engaged.

4. Now you have real-life evidence of what people like to read.

5. Choose the topics that most resonate with your writing style, and write your own perspective on the subject.

I just did this for a client. At the start of the month we opened up a brand new blog and wrote up six great blog posts. By the end of the month we had 386 full-day seminar registrations from the blog (each blog post has a call to action to attend the seminar).

Straight to the Best-seller List!

1. Go to Amazon, and look up the top 100 books in your category.

2. Look at the 3-star ratings (one star and five star are biased in my opinion).

You'll notice that there are common complaints that people have with books in your industry. For example, in the Marketing category here's what I noticed:

* Nothing particularly new here – just a solid revision of accepted success principles.

* No specific information, all general advice, its already been said elsewhere.

* It takes forever to get to the point, too much waffle.

* Doesn’t help you if you're just starting out – only good if you’re already established.

* Not a “nuts and bolts” marketing book.

* No processes or steps to follow – doesn’t show you the how.

* Most info can be found online for free.

What you then do is write your blog, report or book and address these concerns. Learn from the mistakes of your predecessors...

Enjoy these strategies and I'm looking forward to hearing how they work out for you.

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