Marketing

Running Head: MARKETING

Marketing

Romeo D. Bautista, Jr.

University of Phoenix

Marketing 421

Mr. John O’Brien

15 November 2010

Marketing

Marketing is a powerful tool used by any company that sells products or services. Without marketing it would neigh impossible for a company to get their products onto a market. Marketing can be defined in a few ways, such as: Merriam-Webster defines marketing as “the act or process of selling or purchasing in a market; the process or technique of promoting, selling, and distributing a product or service.” The American Marketing Association defines marketing as: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” And lastly, marketing, to me, is a tactic used by companies to either sway people into buying a certain product or service. While Marketing is defined differently amongst different institutions, the general of idea is the selling of a product or service.

Marketing is an important tool for any organization that sells products or services to the public: it allows a short glimpse, either through billboards, television ads, or the like, of what the product does for a person, or why they need it. It also allows for the disbarring of other products: why product X is better than product Y, or why product X has a bigger impact, better sale price, or overall better experience then product Y. These two concepts together are the basis for swaying a person to not only look at the marketing, but to also go the father into both buying a product and hopefully telling others as well. That strength alone is the backbone of marketing: to bring customers to an organization, and for those customers to spread the word. This benefit helps in the organization in the way of sales and profit: if no one knows about a product, it can’t sell. If the product can’t be spread from person to...