Sports Nutrition Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020

Sports Nutrition Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020

Sports nutrition products refer to energy bars and drinks, protein bars and dietary supplements. These products are manufactured using ingredients like creatine, linoleic acid, caffeine and taurine among others. Health issues like obesity have increased globally over the years. Consumers are looking to maintain a healthy and active lifestyle in their busy schedule. Sports nutrition products are mostly used by sports persons such as athletes and bodybuilders. Recreational users who are engaged in weekend sports also use sports nutrition products in order to keep themselves active.

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Increasing health awareness among the consumers, rapid urbanization and rise in disposable income of the consumers are some of the major factors driving the demand for sports nutrition products globally. The market share of sports nutrition products is expected to increase over the forecast period. Developing countries such as India, China, Brazil and Japan among others have huge untapped potential for sports nutrition products. Manufacturers of sports nutrition products are aiming to penetrate the developing countries in order to boost their presence at the global level.

However, availability of counterfeit products is one of the major factors restraining the demand for sports nutrition products globally. North America held the largest market share at globally and is expected to maintain its position throughout the forecast period. Europe is the second largest market for sports nutrition products, owing to increasing health awareness. However, increase in the consumption sports nutrition products over the years has made Asia Pacific as the fastest growing market for sports nutrition products. The manufacturers of sports nutrition products...