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The Dominant Logic: A New Linkage between Diversity and Performance C. K. Prahalad; Richard A. Bettis Strategic Management Journal, Vol. 7, No. 6. (Nov. - Dec., 1986), pp. 485-501.

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Strategic Management Journal, Vol. 7, 485-501 (1986)

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The Dominant Logic: a New Linkage Between Diversity and Performance

C. K. PRAHALAD

Graduate School of Business, The University of Michigan, Ann Arbor, Michigan, U.S.A.

RICHARD A. BETTIS

Edwin L. Cox School o f Business, University, Dallas, Texas, U.S.A. Southern Methodist

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