Marketing

1. Discuss the NFL’s current strategy for global market entry. How has this strategy changed and why did the NFL make these changes?

The current strategy for the NFL’s global market entry is the NFL Europa league which closed down in 2007 without any plans of replacement. The original strategy was to send teams to London to play one game a season to help expand the idea of American football. But obvious changes had to be made due to the fact that the league lost the NFL money for 15 years straight and was only used to dump off ok players during training camp. Instead of the teams arriving to the game a day before (such as in 2007), the arrived at the beginning of the week and held open practices that media was granted access too. The biggest boosts was the agreement reached by the league with the BBC to broadcast the game live, which would potentially add an additional 2 million viewers, which before the games could only be viewed on a British pay channel( only about 120,000 viewers). The NFL made these changes because

2. Discuss the major business environment challenges that the NFL has encountered and how they have addressed these?

3. Examine each aspect of the global marketing mix for the NFL International Series compared with the marketing mix for NFL Europa?

When it comes to the NFL International series compared to the NFL Europa’s marketing mix both leagues have the same target market which is all ages who love American “grind it out” Football. The product is also the same which is American Football played by the players but for the fans. However the game may be advertised different depending on where you go in America the NFL is advertised in a number of ways such as: Campbell’s soup